Amari Hartsfield was promoted to Director of Operations with the South Alabama football program in February 2022 after serving one season as the director of football recruiting with the program.
Prior to her arrival in Mobile, Hartsfield served as the senior staff assistant to Indiana football head coach Tom Allen for two seasons. Prior to being promoted to the senior staff position, she worked as a staff assistant for the football department's recruiting and administration for the Hoosiers.
Hartsfield began her work in college athletics serving as a compliance coordinator in the UCF Athletic Department from June 2018 to March 2019. While in Orlando, she was responsible for collecting monthly monitoring team updates, while also assisting in transcript evaluations for both incoming freshmen and international students, along with handling NLI request. Hartsfield also served as a liaison working with high school guidance counselors on NCAA eligibility questions.
Hartsfield earned her Bachelor of Science degree in criminal justice from North Carolina Central University in May 2016, and then also received her master’s degree in social work in May 2018 and she is a certified sports social worker.
She is a member of both Delta Sigma Theta Sorority, Inc. and Women Leaders in College Sports.
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