MOBILE, Ala. – South Alabama Athletics has extended its partnership with adidas as the exclusive apparel provider of the Jaguars through June of 2030.
The Jags have proudly worn the adidas three stripes since 2018.
adidas is a global designer and developer of athletic and lifestyle footwear, apparel, and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best high-performance products to make athletes better, faster, stronger, and creates a range of classic, fresh lifestyle and high-fashion lines.
"We are truly excited to extend our partnership with adidas," said South Alabama Director of Athletics Dr. Joel Erdmann. "The quality and style of the products adidas supplies reflects our standards and expectations as a department. We are also pleased to begin our relationship with Game One, who has brought to the table proven expertise and customer satisfaction."
As part of its renewed partnership with adidas, South Alabama will also partner with Game One to facilitate and fulfill the contract extension. Game One is one of the largest and the fastest growing collegiate apparel and equipment suppliers in the country, serving a loyal customer base of over 130 colleges and universities nationally. Notably, they are currently the largest team supplier of adidas in the country.
"We are thrilled to launch our partnership with the University of South Alabama," said Pat Weber, Chief Executive Officer of Game One. "Our sales and service team appreciates the USA administration and coaches, as we share similar core values towards providing an elite student-athlete experience. What a great opportunity to lock arms with adidas while serving and celebrating these talented student-athletes, quality coaches, and outstanding campus."
Game One is a one-stop shop for premium intercollegiate athletic uniforms, apparel, equipment, facility products, and more. From partnerships with teams and organizations to work and dedication with local communities, Game One continually strives to take on every day, season, and competition with excitement and purpose. Focused on an intercollegiate athletics business model that has grown by 33 percent in the past year, Game One continues to expand its sales and service model in this space.
"From the time we began conversations with USA Athletics, it was evident that they were seeking a true partnership from their team dealer," noted Tim McMurray, Game One Vice President of Collegiate Sales. "Special thanks to Joel Erdmann, Daniel McCarthy, and Jason Kelly as we worked through the process. Our partnership is already off to a tremendous start."
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