MOBILE, Ala. – In an effort to help prepare members of the program for the future, the University of South Alabama women's basketball team has joined forces with brand marketing consultant Jeremy Darlow.

As part of the agreement, the Jaguars will have access to The DARLOW Rules, an online course dedicated to teaching college athletes how to develop and grow their personal brands.

"Teaming up with Jeremy Darlow is a big win for our student-athletes, staff and program," said Jag head coach Terry Fowler.  "Now is the time to educate and encourage our student-athletes to build an authentic brand that will last well beyond their time on the court.  We want their brands, names and passions to last a lifetime.  Jeremy Darlow is the perfect educator to lead us down the road of branding enlightenment.  We are excited for this opportunity!"

The DARLOW Rules, will feature short, easy-to-understand video-based lessons teaching student-athletes the fundamentals of brand development and communication.  By the end of the course, individuals will have built their own brand marketing plan, employing the same planning techniques used by Darlow over the course of his extensive career in sports marketing. Additionally, each graduating student will receive a certificate of completion to include on their professional resume.

Darlow — the former director of marketing for Adidas football and baseball — is a brand marketing consultant and author who, over his career, has worked with athletes including Aaron Rodgers, Kris Bryant, and Lionel Messi as well as celebrities such as Kanye West and Snoop Dogg. He helps college athletic programs, coaches and student-athletes build and elevate their brands to elite levels.

"Today, more than at any other point in history, athletes have the opportunity to build personal brands that transcend the sports they play.  Thanks to the exposure and influence offered by social media, these young men and women can now control their own brand destiny," Darlow said.  "The goal is to teach athletes how to build personal brands that set them up for success in life, regardless of what happens in sports.  Too often athletes are defined entirely by their athletic careers without developing influence in other areas of passion.  My goal is to change that."

For more information about South Alabama athletics, check back with www.usajaguars.com, and follow the Jaguars at www.twitter.com/WeAreSouth_JAGS. Season tickets for all Jaguar athletic events can be purchased by calling (251) 461-1USA (1872).

Join the South Circle, the unrestricted giving option of the University of South Alabama Athletics.  Contributions to the South Circle directly support all 17 sports in addition to various support programming. For more information on how you can join visit: http://jaguarathleticfund.com/give

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