MOBILE, Ala. – With more than a dozen years of postgraduate marketing experience at the NCAA Division I level, Megan MacLeod was named Assistant Athletic Director for Brand Advancement and Fan Engagement at the University of South Alabama by Director of Athletics Dr. Joel Erdmann on Monday.

MacLeod — who will begin her duties with Jaguar Athletics next month — comes to the program after spending the last three-plus years as Director of Marketing at South Florida.

"We are excited to add Megan to our senior administrative team," said Erdmann.  "She landed at the top of a very extensive search, and comes to us with glowing recommendations and a wealth of specific professional experience.  Her professional experience is complimented by her passion toward enhancing the experience of our student-athletes, coaches and fans."

Her duties at South will focus on brand advancement, marketing, creative content and in-game entertainment programming with goals including developing initiatives to increase awareness and attendance, engage students, enhance the customer experience and solidify the department's brand.

MacLeod has been Director of Marketing at USF since December 2016, serving as the primary contact for the school's football and men's and women's basketball programs.  Her efforts helped the Bulls football attendance increase by 20 percent overall and nearly 40 percent among students last fall, while this winter she helped grow attendance at men's basketball by almost 50 percent — highlighted by a 90 percent jump in student presence — and almost 20 percent overall growth in crowds at women's basketball games.  The previous academic year, MacLeod's team increased student attendance at all ticketed sports including helping women's basketball set a program attendance record.

She was at Memphis for over six years before that, starting with the Tigers as Assistant Director of Marketing & Promotions before moving up to Director of Game Presentation & Promotions.  MacLeod also has experience as Assistant Director of Promotions & Advertising at Purdue (2009-10), Assistant Director of Marketing & Promotions at Davidson (2008-09) and as a graduate assistant in sports marketing at Iowa (2007-08).

A 2005 Illinois graduate with a degree in leisure studies, MacLeod also earned her master's degree in recreation, sport & tourism from the school the following year.  She has been a member of the National Association of Collegiate Marketing Administrators since 2009, serving on multiple committees within the organization.

For more information about South Alabama athletics, check back with www.usajaguars.com, and follow the Jaguars at www.twitter.com/WeAreSouth_JAGS. Season tickets for all Jaguar athletic events can be purchased by calling (251) 461-1USA (1872).

Join the South Circle, the unrestricted giving option of the University of South Alabama Athletics.  Contributions to the South Circle directly support all 17 sports in addition to various support programming. For more information on how you can join visit: http://jaguarathleticfund.com/give

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