University of South Alabama Athletics

Cori Scherbring, begins her second year at South Alabama and first as the Assistant Athletic Director for Fan Engagement.

Scherbring served as the assistant director of fan engagement and brand advancement from February 2021 until June 2022, working closely with softball, soccer, and women’s basketball. She was also the on-field director for football and assisted with the Jaguar Challenge Golf Fundraiser.
 
Prior to her time at South Alabama, she served in different roles at two other institutions, and was the tournament coordinator for the Faribault Golf Club for a year helping to coordinate and execute more than 15 golf tournaments including the largest and longest running Pro-Am in Minnesota.
 
Scherbring served as a graduate assistant at Minnesota State, Mankato for two years helping direct game presentations for men’s and women’s hockey, volleyball, wrestling, and baseball. She was also responsible for oversight of 25 interns and increased regular season attendance for men’s hockey. She also served a one-year role as an intern at Northern Iowa, assisting in the execution of game presentations and marketing plans for several sports.

She received her Bachelor of Art, Business in 2019 from Northern Iowa before earning her Master of Art, Sport Management from Minnesota State, Mankato in 2021.