MOBILE, Ala. – South Alabama Athletics has announced a new partnership with TheLinkU to help its student-athletes maximize opportunities in the Name, Image and Likeness space and navigate the evolving landscape of college athletics.
 
TheLinkU is a cutting-edge platform dedicated to empowering student-athletes in the realm of Name, Image, and Likeness (NIL) marketing. Through its comprehensive tools and resources, TheLinkU connects athletes with local businesses, enabling them to maximize their personal brand and unlock new opportunities for growth.
 
"Today is a memorable day for Jaguar Athletics," said director of athletics Dr. Joel Erdmann. "We are extremely excited to partner with TheLinkU.  TheLinkU's offerings and expertise perfectly align with our specific needs and opportunities as we work together to expand and diversify our NIL efforts."
 
Through South Alabama's partnership with TheLinkU, Jaguar student-athletes will be able to elevate their personal brands while gaining direct access to fans, donors and businesses looking to engage in NIL opportunities. TheLinkU offers innovative software that includes features such as a player marketplace and NIL merchandise shop.
 
"We are thrilled to partner with the University of South Alabama," said Austin Elrod, President and Co-Founder of TheLinkU. "We believe in their mission of supporting their athletes and are excited to work together to enhance the opportunities for these talented individuals. Their unilateral commitment across the athletic department to maximize NIL opportunities for their athletes and ensure they remain highly competitive in an ever-changing landscape aligns perfectly with our values. This partnership represents a significant step in our commitment to fostering growth and success in collegiate sports."
 
As part of the newly-forged partnership between TheLinkU and South Alabama Athletics, TheLinkU will now manage the Jags Impact Collective. Fans and donors can still donate directly to the Jags Impact Collective through TheLinkU's website.
 
"We are incredibly grateful to the many Jags Impact volunteers who helped us get started in the NIL space," added Dr. Erdmann. "Without their hard work to lay the foundation, South Alabama would not be where it is today."
 
Additional information on South Alabama's activities in the NIL space can be found by visiting USAJaguars.com/NIL.
 
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